To solve a problem, I start by fully understanding it through user research, which could include interviews, surveys, and observations. This helps me uncover user needs, behaviors, and pain points. I then turn these insights into clear problem statements or user stories. Working with a Product Owner, engineers, and other team members, we define project goals, success criteria, and key metrics to guide our design decisions. In this case, there were some interesting survey insights that helped define issues:

• Customers prioritize order status visibility & ease of use.

• "Quality, Value, and Service" drive market success.

• Customers need quick access to information on order status & shipping

With a well-defined problem in hand, I then engage in ideation and brainstorming sessions with cross-functional team members. We generate a wide range of potential solutions, exploring different approaches and considering various perspectives. During this phase, I encourage creativity and open-mindedness, welcoming all ideas regardless of feasibility at this stage.

Once we have a set of promising concepts, I move into the prototyping phase. Using Sketch, I rapidly create prototypes that allow us to test our ideas with real users. Through usability testing and iterative refinement, we gather feedback, identify pain points, and validate our assumptions. This iterative process helps us refine our designs based on user insights, ensuring that we're building solutions that truly meet user needs.

I believe in the importance of continuous learning and evaluation. After implementing our solutions, I monitor their performance closely, gathering data and feedback to assess their effectiveness. This feedback loop allows us to learn from our successes and failures, iterate on our designs, and drive continuous improvement.

Post-Implementation
Monitored the project, although couldn’t establish the ideal feedback loop

Conclusion
Reinforced stakeholder collaboration, iterative design, & continuous learning